Here's Some Recent Work
We pride ourselves in being experts on the Web. Explore our portfolio to see what we've done - and what we can do for you. For more examples of our work, contact us for a personal presentation.
Duck Tape and Duck Branded Products Website Redesign
Duck Tape has a loyal on-line following, but its websites were out of date when DigitalDay won their online marketing business. To help create a more robust, interactive, brand-appropriate presence, DigitalDay developed a strategy to combine five stand-alone websites into one. The new Duck Tape website is also powered by Sitecore’s Content Management System so that content is always fresh and relevant.
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BackgroundChecks.com Website Design & Development
General Information Services (GIS), one of the largest background screening companies in the US, picked DigitalDay to help them develop an online strategy for their direct-to-consumer products offered under BackgrounChecks.com. DigitalDay developed a segmented, search engine optimized site strategy and executed a complete new se-commerce site with a new brand, logo, and designs. This Microsoft MVC compliant site sets a new standard in the industry.
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Reynolds Oven Bag Website Design
Just before Thanksgiving, Reynolds’ Customer Service is swamped with oven bag questions. To help consumers cook their turkeys perfectly, and minimize customer service calls, DigitalDay designed and developed this comprehensive oven bags cooking site from existing and new content.
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Cirku Health Ecommerce Website Design & Development
To test market a new food supplement derived from cocoa powder, Mars, Inc. tapped DigitalDay to design and develop this “proof of concept” ecommerce website. This content-managed site is designed to educate and prompt health-conscious consumers to hit the buy now button.
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Reynolds Recycled New Product Launch Microsite
To celebrate the launch of their new recycled aluminum foil, Reynolds Wrap worked with DigitalDay to help distribute rebate coupons for a free trial roll. On Earth Day, 2009 hundreds of thousands of consumer registered for the coupon and opted into the brand’s email.
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Florida Crystals Save & Donate Coupon Microsite
To help build awareness and trial for their Florida Crystals brand of organic sugar, Domino Foods asked DigitalDay for help. We created a complete, turnkey online marketing program that ties into the brand’s allegiance with animal conservation. This ongoing promotion includes an email opt-in acquisition program, email newsletters and a unique Click & Print coupon microsite powered by DigitalDay’s Coupon Engine where consumers select the value of their coupon vs. a donation to the wildlife cause.
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Pangea Solutions Landing Page
Pangea, a human resource software solution from GIS, leverages this landing page in its search engine marketing program to encourage targeted prospects to register for a free RFP template.
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Schwan’s Banner Advertising Program and Landing Page
To help generate trial of their home delivery service in new markets, Schwan’s Food Service worked with DigitalDay to create a series of animated banner ads and this landing page with its special offer.
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Reynolds Parchment Paper Website Development
Cooks who use parchment paper are a special breed and Reynolds wanted to provide them with their own place on the web. Reynolds new Parchment Paper website filters the company’s recipe database to return parchment only results and provides a platform for their continual promotions and coupons.
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Baco Foil Site Redesign
Baco, a British subsidiary of Reynolds Packaging Group, wanted to transform its dull business-to-business site into an engaging, consumer-facing online presence that featured recipes, product information, promotions, and more. DigitalDay was able to work from across the pond to redesign a website that needed as much of an aesthetic update as it needed a technical one.
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Reynolds Kitchens Homepage Redesign
When DigitalDay was tasked with redesigning the Reynolds Kitchens homepage, our main goal was to create innovative ways to highlight their products and promotions. We cleaned up the design, simplified the navigation and bumped up the imagery while keeping their ever-changing roster of recipes, kitchen tips and product information accessible. The result is a site that shines.
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Smucker's Site Redesign
When Smucker's®, one of the most iconic brands in the country, needed a fresh new design for their homepage they turned to DigitalDay. The site builds off of the classic look and feel of the brand while keeping site navigation as easy as pie. The rotating Flash piece on the homepage is updated monthly to call out new promotions and recipes.
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Reynolds Handi-Vac Redesign
To supplement the redesign of the Reynolds® Handi-Vac® Vacuum Food Storage System packaging, DigitalDay updated the Handi-Vac microsite to be more user-friendly. The new updated web presence features rich media, product information, and more.
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Transworld Advertising Agency Network
DigitalDay raised its hand to create a new web presence for TAAN, the Transworld Advertising Agency Network (of which DigitalDay is a member). The site was designed to bridge the social network and business association initiatives of the organization by mimicking the social and sharing nature of TAAN. This includes the members-only TAAN Member Extranet where agency principals freely blog and exchange ideas in private - the core culture of TAAN.
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LasikPlus
In addition to needing a site redesign, LasikPlus®, one of the nation's largest LASIK providers, needed an online advertising campaign to match its ambitious marketing plans. DigitalDay provided a site design, e-mail marketing blasts and rich media banner ads that were more consistent with the look and feel of the LasikPlus® brand.
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Backyard Leisure
DigitalDay designed and launched the new Backyard Leisure corporate consumer website in early May, helping the company aggregate its many swing set and backyard product brands under one umbrella site. Backyard Leisure, headquartered in Pittsburg, Kansas, is the largest swing set manufacturer in the country, with distribution through Wal-Mart, BJ's, Toys-R-Us and other major retailers nationwide.
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Smithfield Foods
In May we launched the new and improved Smithfield Foods Investor Relations website with our TAAN partner, Charleston | Orwig, a Milwaukee-based advertising and issues management agency. By leveraging best-in-class technologies and 3rd-party stockholder services, DigitalDay helped this Fortune 100 company drastically improve its online brand with a smart new look and full-service site.
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Simple Steps to a Better You Wellness Program
Smucker's® needed a micro-site to relaunch its Simple Steps to a Better You Wellness program. The site accommodates an online workout log and nutrition tracker, a page of nutrition tips and a page for snack recipes. In addition to all of that, a special section is also featured, showcasing exercise tips from fitness expert, Denise Austin, with short video clips and a Denise Austin fitness consultation contest. Finally an interactive flash map outlining tour dates was developed to promote the Smucker's Simple Steps to a Better You Tour.
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Elect Bill Conte
When local political candidate Bill Conte needed a website, he looked no further than DigitalDay. Bill wanted a unique website that set him apart from other candidates who use bland and uninspired templates. DigitalDay created a commanding web presence for Bill that took advantage of social networks for his grassroots campaign.
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My Brands
Creating an e-commerce site for My Brands meant pleasing both My Brands and their clients; many of the country's leading packaged goods manufacturers. The project was a monumental custom programming effort with a scope that encompassed a Customer Service Management application and an integrated warehouse application. We are still developing enhancements for the client-acclaimed site, which launched in March, 2008.
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BestVAR
BestVAR, a value-added reseller of specialty technology products, needed to add an online store to their existing website. As a small business with a limited budget, they needed a quick and easy solution. DigitalDay integrated Google Checkout with the existing site, eliminating the need for custom development.
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