Full-Service Interactive Marketing

We're experienced in developing integrated online campaigns that leverages an audiences' behavior to help retain customers or acquire new ones.

• Online Marketing Strategy Consultation

  Launching a web site does not mean you have an online marketing strategy. With more than 12 years of dedicated web marketing experience, combined with a background in sales promotion, advertising and public relations, DigitalDay is uniquely suited to help marketers translate overall business objectives to online marketing strategies.

  
  

  We’ll work closely with your existing marketing and IT organizations, but one thing we’ve learned, over and over: While Ad agencies are good at advertising and IT organizations are good at programming, chances are they’re limited in the ability to define, design, develop and maintain your web strategy.

• Promotional Micro-Sites

  Have a promotion but need some help translating it to the Web? We excel in creating visible promotion sites that invite users to participate.

• Search Engine Marketing

  We'll use our expertise in search engine marketing to get your site the visibility it deserves.

• E-Mail Marketing

  We create e-mail marketing campaigns that encourage site traffic and remain consistent with our client's brand initiatives.

• Interactive Games

  Invite users to interact with your site. We create interesting and unique games embedded in online advertising campaigns that enhance your brand.

• Rich Media Banner Design

  From video, to audio, to flash - we implement creative marketing pieces that engage visitors and encourage longer site visits.

• Online Video

  Looking to integrate video into your site? We can do it seamlessly and offer high-quality formats for users to download.

• Emerging Media

  We constantly analyze the latest new technologies for inclusion in customized campaigns. Our efforts include the latest blogs, podcasts, RSS and hand-held devices.

Design based on brand mission, sound strategy and consumer understanding is the key to success. Online efforts benefit from methodological design and inspired creativity to ensure an optimal user experience for any type of website.

• Marketing Websites

  Our custom creative executions are designed and developed to engage your customers while ensuring your brand's integrity online. Our extensive user interface experience helps us deliver creative that inspires individuals to act.

• Intranets and Extranets

  DigitalDay-created Intranets and Extranets enable you to optimally harness the five most valuable assets of companies: employees, customers, channel partners, vendors, and processes.

• Content Management Systems

  We can provide content management systems of varying complexities based on your needs, from custom applications to third-party software integration.

• E-Commerce Storefronts & Back-Ends

  We can help make it easy for your customers to do business with you and provide you with the tools to effectively manage and report your online business. As with everything we do, we start with a strategy and design that focuses on the user.

Search engine optimization may be just one part of an online marketing strategy, but it is a fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic. We can help.

• Natural Search Engine Optimization

  We start with search engine friendly web design - a technique that enhances Natural Search Engine Optimization. This specialized technique involves designing and developing site code and content that complies to spider-based search engine techniques - or retrofitting existing sites to be "search engine friendly" - so that your website is returned prominently in the natural search results of spider-based search engines (such as Google).

• Paid Search Engine Placement

  Pay Per Click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your web site from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. We employ a mix of automation and human strategy to successfully manage PPC campaigns.

We provide proprietary and third party e-commerce and technology solutions with the objective of making all the implementations seamless. Our user-interface expertise makes this technological solution a pleasant experience for all users.

• Content Management Systems

  With more than 11 years of content management experience, we can help fit the right Content Management System solution to your needs. We’ve branded and implemented several enterprise-wide CMS packages like Interwoven, Sitecore and Microsoft SharePoint as well as having developed custom CMS interfaces for specific areas of a web site. As a Sitecore http://www.sitecore.net/ trained and authorized partner, we can now provide the entire suite of Sitecore tools to meet single-site or enterprise-wide budgets and needs.

• CRM & Consumer Database Integration

  Capturing online data is crucial, not only for the ability to track and report ROI, but also to effectively target market to your customers. We can help you create happy, satisfied customers that will be loyal to your brand, through a variety of our customer relationship management (CRM) solutions.

• Extranets & Intranets

  We can help you lower your operating costs and promote better collaboration between clients, vendors and partners - even employees. We create extranets that safely permit key customers, suppliers and vendors to access relevant information 24x7.

• Storefronts & E-commerce

  Branded, custom storefronts or tie-ins to third-party e-commerce sites give your customers an alternative purchasing channel. DigitalDay designed storefronts are customer friendly and usable. Our e-commerce catalogs typically comprise of product catalog, shopping cart, payment system and the special features necessary to help you manage your online business.

• Managed Hosting

  We provide Complete Managed Hosting services, for small and large marketers, so you can focus on your business.